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When has that ever been true of Iron Man comics? Sure, Tony Stark being an alcoholic during Demon in the Bottle was bold for its time.but that was in the tail end of the 70s, a decade where Speedy was a drug addict in that famous Green Arrow/Green Lantern series, as well as the Drug Trilogy in the pages of ASM. It was qualitatively a better comic than Superman, and deserved its success.įawcett Captain Marvel had a great concept/hook, great rogues gallery, decent supporting cast and included innovative storytelling. Fawcett Cap Marv wasn't a fluke success but an earned one. This wasn't the case with Superman at the time.
#Iron man 2008 serial#
Captain Marvel in the Binder-Beck era were genuinely great comics for their time and sold well on word-of-mouth and popularity as well as its innovations such as a multi-part serial story (Monster Society of Evil), new concepts and ideas (the Marvel superfamily) and iconic villains like Mister Mind and so on. Not sure what that has to do with the discussion here. I think it’s fair enough to say that the success of comic industry is quite different from the 1940s years of Superman, in which I recall Captain Marvel outsold him at one point too. male power fantasy which Tony embodies more than any Marvel character) the business will always believe and throw money at no matter how people vote with the wallet. It just goes to show that there are some ideas (i.e. There's a message there about why Iron Man got so many chances while female characters get less than three strikes (being out at strike 1). They tried to give him heat and exposure but the public never warmed up to him until RDJ.
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Iron Man got a lot of exposure because Marvel invested in him by giving him countless second chances to crossover. And even then it pales in comparison to the DCAU stuff with Bruce Timm's cartoons of that decade. Iron Man appeared in cartoons in the 90s sure.but the Fox Spider-Man and X-Men cartoons had more eyeballs to it. Among Marvel characters, Iron Man wasn't as big as the Hulk. And he wasn't as big as Teenage Mutant Ninja Turtles who were all the rage at the time. IF we compare him to Image, Iron Man wasn't even as big as Spawn.
![iron man 2008 iron man 2008](https://static01.nyt.com/images/2008/05/02/movies/02iron.xlarge2.jpg)
As far as comics overall goes, Iron Man back then wasn't as big as Superman, Batman, Wonder Woman, Teen Titans and so on. Iron man within the comics was fairly well known, let's not pretend otherwise as the character enjoyed a lot of popularity which only teetered off in the 90's due to the excess of the era.I think you need to amend that to Iron Man within Marvel comics was fairly well known. Iron man isn't nearly as safe as Spider-man (at least at the time). No Marvel Studios or at least as we know it today. You also have to realize that the money going into this was going to make or break them. It turning out as well as it did was a miracle. Superhero CGI wasn't particularly good of the time and Iron man is FX heavy.
#Iron man 2008 full#
The FX for Iron man had also been in its infancy where they honestly felt the need to build full suits and that is going to be costly on top of CGI (that's also something they never did again). That's not all that big a problem but a potential relapse is a huge risk. He'd done work but he wasn't that well known.
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Robert Downey Jr was also a known drug abuser who a lot of people hadn't known that much about. Iron man was and is still not a hard sell to the General Audience, but he would've been for the comic readers of the time. You can't really bank on comic fans to support a film but when your built in audience is being told that your newest project is being led by a character you've spent the last decade + telling us is a piece of crap, you've made your own problem. However when it came to the character itself and the aforementioned excess of the X-men and Spider properties of the time, the Ultimate reboot being a dud, and the incompetency of most of what went into the then Civil War, it's hard to generate hype. It did not by any means begin with the MCU but it certainly took advantage of its success. It was as marketed as any other property. He was in a few cartoons, made some guest appearances in others, he had a few games, and toys. Iron man within the comics was fairly well known, let's not pretend otherwise as the character enjoyed a lot of popularity which only teetered off in the 90's due to the excess of the era. Iron man was a big gamble for several reasons, not just due to the character itself.